In an American Bible Society study, they identified six major frustrations the majority of people – 60% – experience when reading the Bible. The Bridge helps the normal, everyday reader not experience these frustrations. It specifically addresses these major bible reading frustrations in the following ways:
| Top 6 Frustrations | The Bridge’s Solution |
| Don’t understand the background or history | Fills in the gap of understanding for the avg. reader by providing them with the essential background, history, and context needed in the thought-for-thought translation |
| The stories are confusing | Each passage ensures the larger theme/point is clear |
| Don’t feel excited about reading it | Motivates people to read by helping them to feel like they can actually read the bible and understand it |
| Language is difficult to relate to | Avoids unfamiliar words and elaborates to explain concepts, ideas, and thoughts where needed |
| The layout is difficult to navigate | Highlights a thematic structure that conveys the key thought of a section/part/passage |
| Never have enough time to read it | Helps the reader to understand more of what they read, which may motivate to make more time reading |
